The word regatta evokes memories of particularly English summers with chequered picnic blankets, nearby cows and lots of bunting flapping about in the air. This is probably because I grew up in small riverside market town on the Suffolk coastline, and that was exactly what it was like.
The regatta was an event […]

A common myth about company logo shirts and corporate apparel is that in order to look professional it needs to be uncomfortable and unfashionable. This is completely untrue. With a few smart choices, you can design custom polo shirts and other work clothing that look and feel great while presenting your company’s image and brand […]

The turmoil in the global economy has serious implications for growth corporations in the emerging markets. Rather than assessing corporate capital raising exercises from within the rational prism of the credibility (or otherwise) of business models, the markets are simply assigning sharply widened, and unreasonable, risk spreads on an across-the-board basis.
The challenge for strategically placed […]

UPS is a package delivery company that has grown into one of the largest delivery companies in the world. With its iconic brown trucks roaming the streets of every major city across the globe the company delivers over 15 million packages each day to over 6.1 million customers. But it wasn’t always that way. There […]

The principal goal of corporate branding is to ensure that both a company and the products and services that it offers stand out above the competition. Corporate branding strategies are developed with this goal in mind. Competition in the business world is fierce and both achieving and maintaining reputation, presence, production, and capabilities requires […]