Author Archive
2011′s Most Promising Hong Kong Exotic Car Coupes
By gsmyth at 19 January, 2011, 12:00 am
They’re light … they’re fast … they look delicious and if you buy the right model, they’re absolutely thrilling to drive! The coupe body style is undoubtedly the one favored by manufacturers of the world’s most sought-after cars. The smaller body allows Hong Kong exotic car manufacturers to improve speed and fuel efficiency by keeping the weight down; aerodynamic design features have also become accepted as the ‘ideal’ way to style a sports car in Hong Kong. Today we check out how the idea of the coupe is moving forward in 2011, from the new Hong Kong Mercedes-Benz CL-Class coupe onto other equally heart-pounding and beautiful rides.
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8 Key Concepts in Search Engine Optimization for Corporate Sites
By gsmyth at 20 October, 2010, 12:00 am
Being a large organization confers some substantial advantages over smaller competitors, but also brings with it a unique set of operational challenges. Working within a massive team on highly specialized functions means that the way your company approaches SEO needs to be far different to the way many search engine optimization specialists market their services to potential customers. Today we look at the key points to remember in search engine optimization for large companies.
Read More >>Website Design to Take the Bounce Out of Your Landing Pages
By gsmyth at 20 October, 2010, 12:00 am
The sheer volume of information (and prevalence of poor content and advertising) on the internet has created amazingly short attention spans in website viewers. You have around 10 seconds to convince visitors to your site that you have what they need; that that remain unconvinced after that initial impression are considered to have bounced. The unfortunate thing about these bouncing visitors (who, together, make up your bounce rate), is that many of them probably do need what you have. However, poor initial impressions from the website design, mismatches between the pre- and post-click branding, and poorly chosen keywords for search engine optimization can drive these potential conversions away from your site, wasting thousands of web marketing strategy and search engine marketing dollars. Today we look at 6 essentials for cutting your website’s bounce rate.
Read More >>Search Engine Optimization and Conversion Tips for Product Pages
By gsmyth at 19 October, 2010, 12:00 am
Many e-commerce sites have hundreds and hundreds of product pages, but very poor utilization of what is actually a powerful search engine optimization, link building and sales resource within their site. The product page is the last point before a consumer makes the decision to buy, and just as in the atmosphere of an ordinary shopfront, purchasers are looking for very specific things. Even if your website has heavy competition for the particular products you sell, there are some fantastic ways to ensure that your website is the one that gets the clicks, and that people ultimately make the decision to buy on. And here’s a tip – it has very little to do with whether your products are priced lowest.
Read More >>Why You Need to be Measuring Social Media with Web Analytics
By gsmyth at 6 October, 2010, 12:00 am
Love it, hate it, or think its irrelevant, social media cannot be ignored in today’s web-based business landscape. And when you put time, money and effort into a business activity on the internet, it is pointless to fail to measure its results. Yet, a recent survey indicated that almost 50% of marketers utilizing social media channels for internet marketing or search engine optimization purposes don’t use web analytics to check that their efforts are heading in the right direction. Today we look at why social media has become an integral part of the internet marketing landscape, and why web analytics tools need to be applied to your social media marketing efforts as consistently as they are on your main website.
Read More >>Asian Network Operations and Software Management – Expert Advice
By gsmyth at 14 September, 2010, 12:00 am
While many organizations take careful stock of their Asian network infrastructure, consolidating servers and carefully managing other equipment, when it comes to software it is often a case of ‘out of sight, out of mind’.
Read More >>How to Measure Web Analytics on Specialist Platforms
By gsmyth at 14 September, 2010, 12:00 am
The internet is now far more than a digital brochure for the few companies that can afford to have their own website. It is the universal equalizer, where anyone with enough imagination, determination and innovative spirit can make history and fortunes.
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